From smaller local charities to those on a national scale, Project Giving Back is providing a once in a lifetime opportunity for exposure at one of the UK's best loved events.
Applications for gardens at RHS Chelsea Flower Show 2023 are now closed. If you would like to register your interest in funding for 2024, please get in touch with the team.
Project Giving Back is a new organisation that will give UK charities and other not-for-profit organisations the opportunity to exhibit with a show garden at the RHS Chelsea Flower Show in 2022, 2023 and 2024.
Supporting a garden requires an approved strategy, since you’re going to be managing an unprecedented level of media attention. We want our charities to gain as much as possible from this, however we’re here to help you as much as possible.
Supporting a garden requires an approved strategy, since you’re going.
However we’re here to help you as
much as possible.
Managing an unprecedented level of media attention
The RHS Chelsea visitor numbers in 2022 will be 140,000.
81% are from households with high disposable income
The RHS has more than 500,000 members with a high socio-economic profile
During the 2019 Show week the RHS website had 5.2 million page views and 1.5 million unique users
The RHS has over 724,000 followers across its social media platforms.
There were 72,000 mentions of #RHSChelsea and related keywords on social media during the 2019 show period
Influencers with a combined Instagram following of 7 million attended in 2019
In 2019 RHS Chelsea was featured in nearly 8,000 broadcast, print and online articles
Over 1,000 press attend the event, from journalists and photographers to producers and bloggers
As the official RHS Chelsea broadcast partner, the BBC features 15 hours of coverage across its day and evening programmes, reaching an average audience of 2.5 million
In May 2019, the month of the show, printed press had a combined circulation of around 231 million.
There are a number of benefits that the RHS offer exhibitors.
A single or double page editorial in the RHS Show Guide featuring your logo
Entertain your clients, contacts or sponsors with exhibitor exclusive hospitality packages, including dining, breakfast tours and after hours receptions.
A dedicated page on the RHS website including links to your website
Support from the RHS in-house PR team to promote your presence at the show
Based on 2019 visitor interviews 80% of guests planned to visit Show Gardens.
RHS Chelsea visitors represent households with high disposable incomes. In 2019, 88% of visitors earned above the national average household income, with an average household income of £78,000, while 81% of visitors are classed as ABC1 compared to a national figure of 55%.
We’re supporting 12 gardens at the RHS Chelsea Flower Show 2022 that celebrate and draw attention to the work of charitable organisations, community interest groups, and educational programmes in the UK.
Further gardens will be revealed later in January.
From regional causes to national names, community projects to not-for-profit organisations, Project Giving Back aims to support a diverse spread of good causes at the RHS Chelsea Flower Show each year.
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Project Giving Back predominantly supports UK registered charities and our strategy is aligned with the UK Charities Act 2011. We aim to select a cohort of gardens for good causes each year that broadly represents the different charitable purposes.
Read more here
Project Giving Back will support 12 gardens for good causes at the RHS Chelsea Flower Show in May 2022. Today we can reveal seven of those gardens, with more to be announced later in January. All gardens supported by Project Giving Back will be unveiled to show visitors and viewers before being relocated to their permanent homes across the UK in summer 2022.
For the first time in the show’s 108-year history, the RHS Chelsea Flower Show was held in autumn this year. The sun shone all week and the whole experience was one of relaxed, late summer contentment. We popped along to discover more about how the greatest flower show on Earth offers an unparalleled platform for good causes to tell the world about their work.
We’re thrilled to welcome Hattie Ghaui to the Project Giving Back team. She joins as Project Director and will oversee all funding applications from good causes, designers, nurseries and other interested parties.
We're so pleased to be able to announce a new and unique organisation that will provide funding for gardens inspired by UK charities and not-for-profit organisations at the RHS Chelsea Flower Show in 2022, 2023 and 2024.
Hattie Ghaui appointed CEO of Project Giving Back, which is now a registered charity.
Once our charities and garden designers have had their design accepted by the RHS, then it’s all systems go. There is a huge amount of organisation involved in creating a show garden at RHS Chelsea Flower Show. As former RHS Chelsea Flower Show Manager and RHS Head of Shows Development, our advisory panel member Alexandra Denman is perfectly placed to provide insight into the many things that go into bringing together a successful show garden.
It is thanks to the generosity of our Founders that Project Giving Back exists to give good causes the opportunity to have a presence at RHS Chelsea Flower Show. Here our Project Director, Hattie Ghaui, explains more about how our gardens are funded.
When Project Giving Back was first conceived at the beginning of last year, Rosie Atkins was an obvious choice to be invited to get involved. Rosie began her career in journalism at the Sunday Times and 30 years ago launched Gardens Illustrated magazine. After ten years as editor, she left to become Curator of Chelsea Physic Garden. She has chaired various RHS committees and served on the boards of several charities. Here Rosie tells us what made her want to be part of Project Giving Back and why she thinks gardening and good causes are such a good fit.
Hattie Ghaui appointed CEO of Project Giving Back, which is now a registered charity.
Once our charities and garden designers have had their design accepted by the RHS, then it’s all systems go. There is a huge amount of organisation involved in creating a show garden at RHS Chelsea Flower Show. As former RHS Chelsea Flower Show Manager and RHS Head of Shows Development, our advisory panel member Alexandra Denman is perfectly placed to provide insight into the many things that go into bringing together a successful show garden.
It is thanks to the generosity of our Founders that Project Giving Back exists to give good causes the opportunity to have a presence at RHS Chelsea Flower Show. Here our Project Director, Hattie Ghaui, explains more about how our gardens are funded.
When Project Giving Back was first conceived at the beginning of last year, Rosie Atkins was an obvious choice to be invited to get involved. Rosie began her career in journalism at the Sunday Times and 30 years ago launched Gardens Illustrated magazine. After ten years as editor, she left to become Curator of Chelsea Physic Garden. She has chaired various RHS committees and served on the boards of several charities. Here Rosie tells us what made her want to be part of Project Giving Back and why she thinks gardening and good causes are such a good fit.
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