A powerful platform for good causes.

From smaller local charities to those on a national scale, Project Giving Back is providing a once in a lifetime opportunity for exposure at one of the UK's best loved events.

Applications for gardens at RHS Chelsea Flower Show 2023 are now closed. If you would like to register your interest in funding for 2024, please get in touch with the team.

Contact us

Our Brief

Project Giving Back is a new organisation that will give UK charities and other not-for-profit organisations the opportunity to exhibit with a show garden at the RHS Chelsea Flower Show in 2022, 2023 and 2024.

Supporting a garden requires an approved strategy, since you’re going to be managing an unprecedented level of media attention. We want our charities to gain as much as possible from this, however we’re here to help you as much as possible.

Supporting a garden requires an approved strategy, since 
you’re going.



However we’re here to help you as 
much as possible.

Managing an unprecedented level of media attention

A unique opportunity for good causes in the UK

Visitors

168,000

The RHS Chelsea visitor numbers are capped at 168,000.

81%

81% are from households with high disposable income

500,000

The RHS has more than 500,000 members with a high socio-economic profile

Online

5.2 million

During the 2019 Show week the RHS website had 5.2 million page views and 1.5 million unique users

724,000

The RHS has over 724,000 followers across its social media platforms.

72,000

There were 72,000 mentions of #RHSChelsea and related keywords on social media during the 2019 show period

7 million

Influencers with a combined Instagram following of 7 million attended in 2019

Media

8,000

In 2019 RHS Chelsea was featured in nearly 8,000 broadcast, print and online articles

1,000

Over 1,000 press attend the event, from journalists and photographers to producers and bloggers

2.5 million

As the official RHS Chelsea broadcast partner, the BBC features 15 hours of coverage across its day and evening programmes, reaching an average audience of 2.5 million

231 million

In May 2019, the month of the show, printed press had a combined circulation of around 231 million.

RHS Chelsea visitor profile

Based on 2019 visitor interviews 80% of guests planned to visit Show Gardens.

Socio-economics

88% above average income

RHS Chelsea visitors represent households with high disposable incomes. In 2019, 88% of visitors earned above the national average household income, with an average household income of £78,000, while 81% of visitors are classed as ABC1 compared to a national figure of 55%.

Region of residence

London 20%

South East 20%

Rest of uk 33%

Overseas 27%

Exhibitor benefits

There are a number of benefits that the RHS offer exhibitors.

A single or double page editorial in the RHS Show Guide featuring your logo

Entertain your clients, contacts or sponsors with exhibitor exclusive hospitality packages, including dining, breakfast tours and after hours receptions.

A dedicated page on the RHS website including links to your website

Support from the RHS in-house PR team to promote your presence at the show

We’re open to good causes of all 
shapes and sizes.

From smaller local charities to household names, Project Giving Back is providing a once in a lifetime opportunity to exhibit with a show garden at the world-famous RHS Chelsea Flower Show.

For the Chelsea Flower Show 2022 we will be funding 14 gardens for good causes in support of 14 organisations, including:

Our Assessment Criteria

Project Giving Back predominantly supports UK registered charities and our strategy is aligned with the UK Charities Act 2011. We aim to select a cohort of gardens for good causes each year that broadly represents the different charitable purposes.

Read more here

Journal

Interview

Meet the team: Introducing Hattie Ghaui, PGB Project Director

We’re thrilled to welcome Hattie Ghaui to the Project Giving Back team. She joins as Project Director and will oversee all funding applications from good causes, designers, nurseries and other interested parties.

News

Project Giving Back announced

We're so pleased to be able to announce a new and unique organisation that will provide funding for gardens inspired by UK charities and not-for-profit organisations at the RHS Chelsea Flower Show in 2022, 2023 and 2024.

Interview

Meet the team: Introducing Hattie Ghaui, PGB Project Director

We’re thrilled to welcome Hattie Ghaui to the Project Giving Back team. She joins as Project Director and will oversee all funding applications from good causes, designers, nurseries and other interested parties.

News

Project Giving Back announced

We're so pleased to be able to announce a new and unique organisation that will provide funding for gardens inspired by UK charities and not-for-profit organisations at the RHS Chelsea Flower Show in 2022, 2023 and 2024.

View All