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Project Giving Back celebrates five years at RHS Chelsea Flower Show with a feature garden designed by James Basson

Written by:

Hattie Ghaui

Published on:

March 19, 2026

As the days lengthen and the weather, finally, begins to improve, the countdown to RHS Chelsea Flower Show 2026 is underway. I returned from maternity leave in January and as I’m learning to juggle childcare responsibilities and a return to the busy day-to-day running of Project Giving Back, I wanted to take a few moments to reflect on what will be our final year of funding gardens for good causes at RHS Chelsea Flower Show. 

PGB was established to boost exposure and fundraising potential for UK charities after the Covid-19 pandemic, and to nurture and support the UK horticulture industry and the RHS Chelsea Flower Show (the RHS’s most important annual fundraising event). In 2026 we are celebrating the impact we have had on both with our first PGB Garden, designed by celebrated Provence-based designer James Basson. 

When considering who we might approach to help us design a garden in our final year, we wanted to secure an established designer, unafraid to present a garden that would stop visitors in their tracks, unapologetic about putting the landscape of charitable giving front and centre at the show. The latest Charities Aid Foundation UK Giving Report, published on 16 March 2026, shows that while the British public donated an estimated £14 billion in 2025, there are six million fewer donors today compared to 10 years ago and this decline has cost charities an estimated £12.4 billion. Creative forms of philanthropic giving are needed now more than ever. We can no longer rely on traditional forms of fundraising to deliver the levels of voluntary income UK charities need to continue providing vital services. The model PGB has established over the last five years is a blueprint for experiential philanthropy that can, and should, inspire others to follow suit. 

James Bason is known for his landscape-focused approach to design. He has a deep-rooted love of the land, and designs gardens that take direct inspiration from their surroundings, ensuring that they feel completely appropriate for their situation. His track-record of designing show gardens at RHS Chelsea speaks for itself with four Gold medals, and both a Best in Show and Best Construction award. He hasn’t presented a garden at RHS Chelsea since 2017. 

We approached James very late in the process for delivering a large garden at the show this year but from our first conversation we felt he was a good fit. The design James presented was originally intended for a project that was not completed due to Covid 19 restrictions. It felt fitting that the design was being recycled for a charity established in the wake of the pandemic and its central theme of being an ever-changing resilient landscape, evolving organically with nature, spoke perfectly to our aims and ethos. 

You can read more about the garden itself here. Preparations are now well underway and we have every confidence in the brilliant team that James is bringing to the project, alongside Mark Whyman, Peter Harkett and their skilled team of landscapers and problem solvers, and Dave Root and his knowledgeable team of plants people at Kelways. Planting specialist Marc O’Neill will be leading the planting on site and the brilliant Guy Valentine will be finishing the sandstone structures with a beautiful render. Bringing a show garden for RHS Chelsea to life takes a village, and just as we have witnessed over 60 PGB funded gardens being the product of collaboration, I am thoroughly enjoying being a part of this village in our final year. 

Of course it wouldn’t be a PGB Garden without a relocation plan and ours is really exciting. We’re still in conversation with two separate locations - one in the North West of England and one in central London - about the ongoing life of this garden and I’m excited to release more details about that later in the spring. For now, I’d like to extend my heartfelt thanks to everyone involved in this incredible garden - I know it will be a warm, enveloping celebration of the indelible impact Project Giving Back has had on RHS Chelsea and the UK’s charity sector. Roll on May!

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