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Project Giving Back announced

We're so pleased to be able to announce a new and unique organisation that will provide funding for gardens inspired by UK charities and not-for-profit organisations at the RHS Chelsea Flower Show in 2022, 2023 and 2024.

Written by:

Mark Fane

Published on:

May 19, 2021

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We're so pleased to be able to announce a new and unique organisation that will provide funding for gardens inspired by UK charities and not-for-profit organisations at the RHS Chelsea Flower Show in 2022, 2023 and 2024.

What is Project Giving Back?


Project Giving Back is the vision of two private individuals who want to offer a significant springboard to a wide range of charitable causes, whose work has suffered during the global Covid-19 pandemic. It will team established and emerging designers, landscapers and nurseries with a range of UK charitable organisations to help raise awareness of the diverse and varied way they support people, plants and the planet. The RHS Chelsea Flower Show, which welcomes 168,000 visitors each year and reaches millions more through the RHS website, BBC programming and wider media coverage, offers an unrivalled platform to share their stories.

I am honoured to have been asked to help establish this ground-breaking support scheme, working alongside experienced industry colleagues to bring Project Giving Back to life. We relish the challenge of supporting a diverse range of charities, designers, landscapers and nurseries over the next three years to help tell the stories of many amazing charities.

Project Giving Back will fund eight Show Gardens at RHS Chelsea in 2022 as well as a new category, All About Plants. In total, 42 gardens will be funded at the show from 2022 - 2024, including another new category from 2023. (Applications for the show gardens category in 2022 are now closed).

Sue Biggs, RHS Director General, says:

“We have seen many charities over the years create inspirational gardens at RHS Chelsea, sharing incredibly important messages, and after a very difficult year financially and emotionally for so many, this project hopes to give many more the amazing opportunity to create their own. I can’t wait to see what gardens will be created as part of this fantastic project over the next three years.”  

In order to meet RHS application deadlines, we've announced the first three garden applications we will be supporting for Main Avenue at RHS Chelsea 2022. We're working with the charities the RNLI and Mind on exciting gardens and the third will be a garden inspired by BBC series Blue Peter, which has encouraged children to enjoy gardening and the natural world for over 60 years. All three will be teamed with an established garden designer, to be announced later this year, to ensure their opportunity to exhibit at the show is as high-profile as possible. The designs will go through the usual RHS application process – being chosen by Project Giving Back is not a guarantee of a show garden site allocation.

Arne Maynard, garden designer and advisory panel member for Project Giving Back, says:

“Designing and building a garden at the Chelsea Flower Show is incredibly challenging and rewarding and for many designers, myself included, it can kickstart their career. I am looking forward to helping shine a light on a diverse range of charitable projects. I am fortunate to have built a successful career doing the job I love. It’s now time to give back and this seems a wonderfully unique and rewarding way of doing just that.”


If your organisation has always dreamed of exhibiting at Chelsea but has been prevented by the budgets the show requires, we look forward to hearing from you.

Find out more to get involved

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The road to Chelsea - what goes into creating a show garden

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When Project Giving Back was first conceived at the beginning of last year, Rosie Atkins was an obvious choice to be invited to get involved. Rosie began her career in journalism at the Sunday Times and 30 years ago launched Gardens Illustrated magazine. After ten years as editor, she left to become Curator of Chelsea Physic Garden. She has ​​chaired various RHS committees and served on the boards of several charities. Here Rosie tells us what made her want to be part of Project Giving Back and why she thinks gardening and good causes are such a good fit.

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A first look at gardens supported by Project Giving Back in 2022

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What we loved about the RHS Chelsea Flower Show in 2021

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Meet the team: Introducing Hattie Ghaui, PGB Project Director

We’re thrilled to welcome Hattie Ghaui to the Project Giving Back team. She joins as Project Director and will oversee all funding applications from good causes, designers, nurseries and other interested parties.

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Charity status and new CEO confirmed

Hattie Ghaui appointed CEO of Project Giving Back, which is now a registered charity.

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The road to Chelsea - what goes into creating a show garden

Once our charities and garden designers have had their design accepted by the RHS, then it’s all systems go. There is a huge amount of organisation involved in creating a show garden at RHS Chelsea Flower Show. As former RHS Chelsea Flower Show Manager and RHS Head of Shows Development, our advisory panel member Alexandra Denman is perfectly placed to provide insight into the many things that go into bringing together a successful show garden.

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How Project Giving Back is funded

It is thanks to the generosity of our Founders that Project Giving Back exists to give good causes the opportunity to have a presence at RHS Chelsea Flower Show. Here our Project Director, Hattie Ghaui, explains more about how our gardens are funded.

Interview

‘Our story so far’ with Chair of our Advisory Panel, Rosie Atkins

When Project Giving Back was first conceived at the beginning of last year, Rosie Atkins was an obvious choice to be invited to get involved. Rosie began her career in journalism at the Sunday Times and 30 years ago launched Gardens Illustrated magazine. After ten years as editor, she left to become Curator of Chelsea Physic Garden. She has ​​chaired various RHS committees and served on the boards of several charities. Here Rosie tells us what made her want to be part of Project Giving Back and why she thinks gardening and good causes are such a good fit.

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