For charities of all sizes - from local causes to UK-wide institutions - Project Giving Back provides a once in a lifetime opportunity for exposure at one of the UK's best loved events.
Applications for 2025 funding are closed.
Project Giving Back offers UK charities and other UK-registered not-for-profit organisations the opportunity to exhibit a fully-funded show garden at the RHS Chelsea Flower Show and financial support to relocate the garden to a permanent location after the show. Conceived in January 2021 by two anonymous RHS Life Members, Project Giving Back is designed to help good causes raise awareness of their work and increase their fundraising potential following the pandemic.
Supporting a garden requires an approved strategy, since you’re going to be managing an unprecedented level of media attention. We want our charities to gain as much as possible from this, however we’re here to help you as much as possible.
Supporting a garden requires an approved strategy, since you’re going.
However we’re here to help you as
much as possible.
Managing an unprecedented level of media attention
The RHS Chelsea visitor numbers in 2022 will be 140,000.
81% are from households with high disposable income
The RHS has more than 600,000 members with a high socio-economic profile
During the 2022 Show week the RHS website had 3 million page views, with Chelsea pages receiving over 700,000 views
The RHS has over 991,000 followers across its social media platforms.
There were 55,000 mentions of #RHSChelsea and related keywords on social media during the 2022 show period
Influencers with a combined Instagram following of 18 million attended in 2022
In 2022 RHS Chelsea was featured in over 9,000 broadcast, print and online articles
Over 600 media contacts attend the event, from journalists and photographers to producers and bloggers
As the official RHS broadcast partner, the BBC features 13 hours of coverage across its day and evening programmes, reaching an average audience of 1.5 million and a peak audience of 2.5 million in 2022
During May 2022, the month of the show, print & online coverage reached a combined circulation of around 878 million people.
There are a number of benefits that the RHS offer exhibitors.
A single or double page editorial in the RHS Show Guide featuring your logo
Entertain your clients, contacts or sponsors with exhibitor exclusive hospitality packages, including dining, breakfast tours and after hours receptions.
A dedicated page on the RHS website including links to your website
Support from the RHS in-house PR team to promote your presence at the show
Based on 2019 visitor interviews 80% of guests planned to visit Show Gardens.
RHS Chelsea visitors represent households with high disposable incomes. In 2019, 88% of visitors earned above the national average household income, with an average household income of £78,000, while 81% of visitors are classed as ABC1 compared to a national figure of 55%.
We supported 12 gardens at the RHS Chelsea Flower Show 2022 that celebrate and draw attention to the work of charitable organisations, community interest groups, and educational programmes in the UK.
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From regional causes to national names, community projects to not-for-profit organisations, Project Giving Back aims to support a diverse spread of good causes at the RHS Chelsea Flower Show each year.
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From regional causes to national names, community projects to not-for-profit organisations, Project Giving Back aims to support a diverse spread of good causes at the RHS Chelsea Flower Show each year.
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Project Giving Back predominantly supports UK registered charities and our strategy is aligned with the UK Charities Act 2011. We aim to select a cohort of gardens for good causes each year that broadly represents the different charitable purposes.
Read more here
On Tuesday 26 March 2024, Rosie Atkins received an RHS Elizabeth Medal of Honour (EMH), in recognition of her contribution to horticulture. Rosie talks about her career and what receiving the EMH means to her.
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For the last 20+ years I’ve been celebrating IWD in the corporate world … a world where we’ve used the day to celebrate the progress and achievements being made. And that’s been important because, let’s face it, there are still today material discrepancies in the number of women in senior and leadership roles, and in gender pay. Corporates now recognise the issue and, in most cases, are working hard to address the imbalances. However, targets of 40% of women on Boards and an 8% gender pay gap shows there is still a long way to go, and it’s a nut that hasn’t been cracked.
We are delighted to be supporting all six of the All About Plants gardens at RHS Chelsea this May. These small gardens use the power of plants to highlight the work of some amazing charitable causes and showcase new designers and specialist growers and nurseries.
Project Giving Back exists to amplify the work of charitable causes in the UK. We fulfil our purpose by funding gardens for good causes at the RHS Chelsea Flower Show. The gardens are first a catalyst for engagement at the world-renowned Royal Horticultural Society Chelsea Flower Show, before being relocated or repurposed to permanent sites across the UK creating an ongoing legacy and benefit to the causes and their communities.
Trees, water and a heartwarming dose of joy were the main topics of conversation at the RHS Gardens for the Future press conference this week.
Project Giving Back (PGB) will support 15 gardens for good causes at RHS Chelsea Flower Show 2024, including seven show gardens and two sanctuary gardens that have been announced by the RHS today.
We are now accepting expressions of interest from charities and designers interested in applying to create a fully funded show garden at RHS Chelsea Flower Show 2025. This follows our recent announcement that Project Giving Back is extending its programme of funding for gardens for good causes until 2026. Here we explain in more detail the stages and timeline for the application process.
Project Giving Back (PGB) intends to continue its support of gardens for good causes at the RHS Chelsea Flower Show in 2025 and 2026. Expressions of interest for 2025 funding can be submitted via the Project Giving Back website from Friday 22 September to Friday 3 November 2023. All gardens supported by PGB are repurposed in permanent locations around the UK after the show as ongoing legacies for the causes that inspired them.
We are excited to be back at the Garden Museum in September with a two week exhibition celebrating the 15 gardens supported by PGB at the RHS Chelsea Flower Show 2023. All our 2023 gardens for good causes are being relocated to permanent homes throughout the UK.
My first visit to the RHS Chelsea Flower Show site during the build always blows my mind. With 25 show gardens this year, the compact site feels full of activity, machinery and a LOT of people in high vis.
Project Giving Back offers a form of creative philanthropy in which good causes receive a gift of opportunity rather than direct funding. Wide ranging benefits include opportunities for extensive press and social media coverage, hosting exclusive events for potential donors and direct engagement with thousands of show visitors. We asked our 2022 garden teams to tell us how their experience at RHS Chelsea 2022 has impacted their charity so far.
Every International Women’s Day, thousands of “Happy IWD” messages are sent and received. Don’t get me wrong, I’m at the front of the queue when it comes to wanting to celebrate the achievements of women, past, present and future, but when it comes to international anything day/week/month, ‘happy’ is not often what I feel. While I applaud organisations for using it as a vehicle for highlighting change still needed, every year, there’s a part of me that feels frustrated because the very existence of a day is evidence that equality is still being strived for.
Speaking at the PGB 2023 Exhibitor Workshop, Katie Tait, Director of Communications at Maggie’s and PGB Mentor, chats to some of our 2022 cohort about the challenges of running successful PR campaigns in the crowded Chelsea media space.
House Nine Design and Project Giving Back helped raise over £15,000 to help those fleeing domestic abuse through the charity Furnishing Futures.
We are delighted to reveal further good causes we will support next year with the announcement of the All About Plants and Sanctuary Gardens at RHS Chelsea Flower Show 2023.
Following a hugely successful inaugural year in 2022, we will support more gardens for good causes in 2023. They will be presented at the RHS Chelsea Flower Show, before being repurposed and relocated to their permanent homes across the UK. These include seven Show Gardens announced by the RHS. All gardens we support are inspired by UK charities and will live on after the show as a lasting legacy for their individual good causes - as teaching gardens, community spaces and other beneficial green spaces.
The Garden Museum will host a special exhibition, from 30 September - 6 October 2022, to celebrate the twelve gardens for good causes supported by Project Giving Back that were presented at RHS Chelsea Flower Show 2022.
To help applicants plan a submission for 2024 funding, we are sharing more information about the questions that will be asked in our expression of interest form.
From 1 - 23 September 2022, we will be inviting expressions of interest for garden funding at RHS Chelsea Flower Show 2024.
RHS Chelsea 2022 was a vintage year and Project Giving Back is proud to have played its part. Hattie Ghaui, CEO of Project Giving Back, reflects on the charity's first RHS Chelsea Flower Show, celebrates some of the incredible success stories, and looks ahead to the next milestone in the charity's Chelsea journey.
Hattie Ghaui has been appointed CEO of Project Giving Back, which is now a registered charity.
Once our charities and garden designers have had their design accepted by the RHS, then it’s all systems go. There is a huge amount of organisation involved in creating a show garden at RHS Chelsea Flower Show. As former RHS Chelsea Flower Show Manager and RHS Head of Shows Development, our advisory panel member Alexandra Denman is perfectly placed to provide insight into the many things that go into bringing together a successful show garden.
It is thanks to the generosity of our Founders that Project Giving Back exists to give good causes the opportunity to have a presence at RHS Chelsea Flower Show. Here our Project Director, Hattie Ghaui, explains more about how our gardens are funded.
When Project Giving Back was first conceived at the beginning of last year, Rosie Atkins was an obvious choice to be invited to get involved. Rosie began her career in journalism at the Sunday Times and 30 years ago launched Gardens Illustrated magazine. After ten years as editor, she left to become Curator of Chelsea Physic Garden. She has chaired various RHS committees and served on the boards of several charities. Here Rosie tells us what made her want to be part of Project Giving Back and why she thinks gardening and good causes are such a good fit.
We are thrilled to announce the good causes and designers behind four new All About Plants gardens, supported by Project Giving Back at the RHS Chelsea Flower Show 2022.
Project Giving Back will support 12 gardens for good causes at the RHS Chelsea Flower Show in May 2022. Today we can reveal seven of those gardens, with more to be announced later in January. All gardens supported by Project Giving Back will be unveiled to show visitors and viewers before being relocated to their permanent homes across the UK in summer 2022.
For the first time in the show’s 108-year history, the RHS Chelsea Flower Show was held in autumn this year. The sun shone all week and the whole experience was one of relaxed, late summer contentment. We popped along to discover more about how the greatest flower show on Earth offers an unparalleled platform for good causes to tell the world about their work.
We're so pleased to be able to announce a new and unique organisation that will provide funding for gardens inspired by UK charities and not-for-profit organisations at the RHS Chelsea Flower Show in 2022, 2023 and 2024.
On Tuesday 26 March 2024, Rosie Atkins received an RHS Elizabeth Medal of Honour (EMH), in recognition of her contribution to horticulture. Rosie talks about her career and what receiving the EMH means to her.
For the last 20+ years I’ve been celebrating IWD in the corporate world … a world where we’ve used the day to celebrate the progress and achievements being made. And that’s been important because, let’s face it, there are still today material discrepancies in the number of women in senior and leadership roles, and in gender pay. Corporates now recognise the issue and, in most cases, are working hard to address the imbalances. However, targets of 40% of women on Boards and an 8% gender pay gap shows there is still a long way to go, and it’s a nut that hasn’t been cracked.
We are delighted to be supporting all six of the All About Plants gardens at RHS Chelsea this May. These small gardens use the power of plants to highlight the work of some amazing charitable causes and showcase new designers and specialist growers and nurseries.
Project Giving Back exists to amplify the work of charitable causes in the UK. We fulfil our purpose by funding gardens for good causes at the RHS Chelsea Flower Show. The gardens are first a catalyst for engagement at the world-renowned Royal Horticultural Society Chelsea Flower Show, before being relocated or repurposed to permanent sites across the UK creating an ongoing legacy and benefit to the causes and their communities.
On Tuesday 26 March 2024, Rosie Atkins received an RHS Elizabeth Medal of Honour (EMH), in recognition of her contribution to horticulture. Rosie talks about her career and what receiving the EMH means to her.
For the last 20+ years I’ve been celebrating IWD in the corporate world … a world where we’ve used the day to celebrate the progress and achievements being made. And that’s been important because, let’s face it, there are still today material discrepancies in the number of women in senior and leadership roles, and in gender pay. Corporates now recognise the issue and, in most cases, are working hard to address the imbalances. However, targets of 40% of women on Boards and an 8% gender pay gap shows there is still a long way to go, and it’s a nut that hasn’t been cracked.
We are delighted to be supporting all six of the All About Plants gardens at RHS Chelsea this May. These small gardens use the power of plants to highlight the work of some amazing charitable causes and showcase new designers and specialist growers and nurseries.
Project Giving Back exists to amplify the work of charitable causes in the UK. We fulfil our purpose by funding gardens for good causes at the RHS Chelsea Flower Show. The gardens are first a catalyst for engagement at the world-renowned Royal Horticultural Society Chelsea Flower Show, before being relocated or repurposed to permanent sites across the UK creating an ongoing legacy and benefit to the causes and their communities.
© Project Giving Back 2023. Registered charity number 1198478. All Rights Reserved.
