For charities of all sizes - from local causes to UK-wide institutions - Project Giving Back provides a once in a lifetime opportunity for exposure at one of the UK's best loved events.
Applications for 2025 funding are closed.
Project Giving Back offers UK charities and other UK-registered not-for-profit organisations the opportunity to exhibit a fully-funded show garden at the RHS Chelsea Flower Show and financial support to relocate the garden to a permanent location after the show. Conceived in January 2021 by two anonymous RHS Life Members, Project Giving Back is designed to help good causes raise awareness of their work and increase their fundraising potential following the pandemic.
Supporting a garden requires an approved strategy, since you’re going to be managing an unprecedented level of media attention. We want our charities to gain as much as possible from this, however we’re here to help you as much as possible.
Supporting a garden requires an approved strategy, since you’re going.
However we’re here to help you as
much as possible.
Managing an unprecedented level of media attention
The RHS Chelsea visitor numbers in 2022 will be 140,000.
81% are from households with high disposable income
The RHS has more than 600,000 members with a high socio-economic profile
During the 2022 Show week the RHS website had 3 million page views, with Chelsea pages receiving over 700,000 views
The RHS has over 991,000 followers across its social media platforms.
There were 55,000 mentions of #RHSChelsea and related keywords on social media during the 2022 show period
Influencers with a combined Instagram following of 18 million attended in 2022
In 2022 RHS Chelsea was featured in over 9,000 broadcast, print and online articles
Over 600 media contacts attend the event, from journalists and photographers to producers and bloggers
As the official RHS broadcast partner, the BBC features 13 hours of coverage across its day and evening programmes, reaching an average audience of 1.5 million and a peak audience of 2.5 million in 2022
During May 2022, the month of the show, print & online coverage reached a combined circulation of around 878 million people.
There are a number of benefits that the RHS offer exhibitors.
A single or double page editorial in the RHS Show Guide featuring your logo
Entertain your clients, contacts or sponsors with exhibitor exclusive hospitality packages, including dining, breakfast tours and after hours receptions.
A dedicated page on the RHS website including links to your website
Support from the RHS in-house PR team to promote your presence at the show
Based on 2019 visitor interviews 80% of guests planned to visit Show Gardens.
RHS Chelsea visitors represent households with high disposable incomes. In 2019, 88% of visitors earned above the national average household income, with an average household income of £78,000, while 81% of visitors are classed as ABC1 compared to a national figure of 55%.
We supported 12 gardens at the RHS Chelsea Flower Show 2022 that celebrate and draw attention to the work of charitable organisations, community interest groups, and educational programmes in the UK.
From regional causes to national names, community projects to not-for-profit organisations, Project Giving Back aims to support a diverse spread of good causes at the RHS Chelsea Flower Show each year.
From regional causes to national names, community projects to not-for-profit organisations, Project Giving Back aims to support a diverse spread of good causes at the RHS Chelsea Flower Show each year.
Project Giving Back predominantly supports UK registered charities and our strategy is aligned with the UK Charities Act 2011. We aim to select a cohort of gardens for good causes each year that broadly represents the different charitable purposes.
Read more here
Trees, water and a heartwarming dose of joy were the main topics of conversation at the RHS Gardens for the Future press conference this week.
Project Giving Back (PGB) will support 15 gardens for good causes at RHS Chelsea Flower Show 2024, including seven show gardens and two sanctuary gardens that have been announced by the RHS today.
We are now accepting expressions of interest from charities and designers interested in applying to create a fully funded show garden at RHS Chelsea Flower Show 2025. This follows our recent announcement that Project Giving Back is extending its programme of funding for gardens for good causes until 2026. Here we explain in more detail the stages and timeline for the application process.
Project Giving Back (PGB) intends to continue its support of gardens for good causes at the RHS Chelsea Flower Show in 2025 and 2026. Expressions of interest for 2025 funding can be submitted via the Project Giving Back website from Friday 22 September to Friday 3 November 2023. All gardens supported by PGB are repurposed in permanent locations around the UK after the show as ongoing legacies for the causes that inspired them.
Trees, water and a heartwarming dose of joy were the main topics of conversation at the RHS Gardens for the Future press conference this week.
Project Giving Back (PGB) will support 15 gardens for good causes at RHS Chelsea Flower Show 2024, including seven show gardens and two sanctuary gardens that have been announced by the RHS today.
We are now accepting expressions of interest from charities and designers interested in applying to create a fully funded show garden at RHS Chelsea Flower Show 2025. This follows our recent announcement that Project Giving Back is extending its programme of funding for gardens for good causes until 2026. Here we explain in more detail the stages and timeline for the application process.
Project Giving Back (PGB) intends to continue its support of gardens for good causes at the RHS Chelsea Flower Show in 2025 and 2026. Expressions of interest for 2025 funding can be submitted via the Project Giving Back website from Friday 22 September to Friday 3 November 2023. All gardens supported by PGB are repurposed in permanent locations around the UK after the show as ongoing legacies for the causes that inspired them.