For charities of all sizes - from local causes to UK-wide institutions - Project Giving Back provides a once in a lifetime opportunity for exposure at one of the UK's best loved events.
Applications for PGB funding for gardens at RHS Chelsea Flower Show 2023 are now closed. If you would like to register your interest for funding in 2024, please get in touch with us below.
Project Giving Back offers UK charities and other UK-registered not-for-profit organisations the opportunity to exhibit a fully-funded show garden at the RHS Chelsea Flower Show and financial support to relocate the garden to a permanent location after the show. Conceived in January 2021 by two anonymous RHS Life Members, Project Giving Back is designed to help good causes raise awareness of their work and increase their fundraising potential following the pandemic.
Supporting a garden requires an approved strategy, since you’re going to be managing an unprecedented level of media attention. We want our charities to gain as much as possible from this, however we’re here to help you as much as possible.
Supporting a garden requires an approved strategy, since you’re going.
However we’re here to help you as
much as possible.
Managing an unprecedented level of media attention
The RHS Chelsea visitor numbers in 2022 will be 140,000.
81% are from households with high disposable income
The RHS has more than 500,000 members with a high socio-economic profile
During the 2019 Show week the RHS website had 5.2 million page views and 1.5 million unique users
The RHS has over 724,000 followers across its social media platforms.
There were 72,000 mentions of #RHSChelsea and related keywords on social media during the 2019 show period
Influencers with a combined Instagram following of 7 million attended in 2019
In 2019 RHS Chelsea was featured in nearly 8,000 broadcast, print and online articles
Over 1,000 press attend the event, from journalists and photographers to producers and bloggers
As the official RHS Chelsea broadcast partner, the BBC features 15 hours of coverage across its day and evening programmes, reaching an average audience of 2.5 million
In May 2019, the month of the show, printed press had a combined circulation of around 231 million.
There are a number of benefits that the RHS offer exhibitors.
A single or double page editorial in the RHS Show Guide featuring your logo
Entertain your clients, contacts or sponsors with exhibitor exclusive hospitality packages, including dining, breakfast tours and after hours receptions.
A dedicated page on the RHS website including links to your website
Support from the RHS in-house PR team to promote your presence at the show
Based on 2019 visitor interviews 80% of guests planned to visit Show Gardens.
RHS Chelsea visitors represent households with high disposable incomes. In 2019, 88% of visitors earned above the national average household income, with an average household income of £78,000, while 81% of visitors are classed as ABC1 compared to a national figure of 55%.
We supported 12 gardens at the RHS Chelsea Flower Show 2022 that celebrate and draw attention to the work of charitable organisations, community interest groups, and educational programmes in the UK.
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From regional causes to national names, community projects to not-for-profit organisations, Project Giving Back aims to support a diverse spread of good causes at the RHS Chelsea Flower Show each year.
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From regional causes to national names, community projects to not-for-profit organisations, Project Giving Back aims to support a diverse spread of good causes at the RHS Chelsea Flower Show each year.
Project Giving Back predominantly supports UK registered charities and our strategy is aligned with the UK Charities Act 2011. We aim to select a cohort of gardens for good causes each year that broadly represents the different charitable purposes.
Read more here
Project Giving Back will support 12 gardens for good causes at the RHS Chelsea Flower Show in May 2022. Today we can reveal seven of those gardens, with more to be announced later in January. All gardens supported by Project Giving Back will be unveiled to show visitors and viewers before being relocated to their permanent homes across the UK in summer 2022.
For the first time in the show’s 108-year history, the RHS Chelsea Flower Show was held in autumn this year. The sun shone all week and the whole experience was one of relaxed, late summer contentment. We popped along to discover more about how the greatest flower show on Earth offers an unparalleled platform for good causes to tell the world about their work.
We’re thrilled to welcome Hattie Ghaui to the Project Giving Back team. She joins as Project Director and will oversee all funding applications from good causes, designers, nurseries and other interested parties.
We're so pleased to be able to announce a new and unique organisation that will provide funding for gardens inspired by UK charities and not-for-profit organisations at the RHS Chelsea Flower Show in 2022, 2023 and 2024.
From 1 - 23 September 2022, we will be inviting expressions of interest for garden funding at RHS Chelsea Flower Show 2024.
RHS Chelsea 2022 was a vintage year and Project Giving Back is proud to have played its part. Hattie Ghaui, CEO of Project Giving Back, reflects on the charity's first RHS Chelsea Flower Show, celebrates some of the incredible success stories, and looks ahead to the next milestone in the charity's Chelsea journey.
Hattie Ghaui has been appointed CEO of Project Giving Back, which is now a registered charity.
Once our charities and garden designers have had their design accepted by the RHS, then it’s all systems go. There is a huge amount of organisation involved in creating a show garden at RHS Chelsea Flower Show. As former RHS Chelsea Flower Show Manager and RHS Head of Shows Development, our advisory panel member Alexandra Denman is perfectly placed to provide insight into the many things that go into bringing together a successful show garden.
From 1 - 23 September 2022, we will be inviting expressions of interest for garden funding at RHS Chelsea Flower Show 2024.
RHS Chelsea 2022 was a vintage year and Project Giving Back is proud to have played its part. Hattie Ghaui, CEO of Project Giving Back, reflects on the charity's first RHS Chelsea Flower Show, celebrates some of the incredible success stories, and looks ahead to the next milestone in the charity's Chelsea journey.
Hattie Ghaui has been appointed CEO of Project Giving Back, which is now a registered charity.
Once our charities and garden designers have had their design accepted by the RHS, then it’s all systems go. There is a huge amount of organisation involved in creating a show garden at RHS Chelsea Flower Show. As former RHS Chelsea Flower Show Manager and RHS Head of Shows Development, our advisory panel member Alexandra Denman is perfectly placed to provide insight into the many things that go into bringing together a successful show garden.
© Project Giving Back 2022. Registered charity number 1198478. All Rights Reserved.
