A powerful platform for good causes

For charities of all sizes - from local causes to UK-wide institutions -  Project Giving Back provides a once in a lifetime opportunity for exposure at one of the UK's best loved events.

Applications for PGB funding for gardens at RHS Chelsea Flower Show 2023 are now closed. If you would like to register your interest for funding in 2024, please get in touch with us below.

Contact us

The Opportunity

Project Giving Back offers UK charities and other UK-registered not-for-profit organisations the opportunity to exhibit a fully-funded show garden at the RHS Chelsea Flower Show and financial support to relocate the garden to a permanent location after the show. Conceived in January 2021 by two anonymous RHS Life Members, Project Giving Back is designed to help good causes raise awareness of their work and increase their fundraising potential following the pandemic.

Supporting a garden requires an approved strategy, since you’re going to be managing an unprecedented level of media attention. We want our charities to gain as much as possible from this, however we’re here to help you as much as possible.

Supporting a garden requires an approved strategy, since 
you’re going.



However we’re here to help you as 
much as possible.

Managing an unprecedented level of media attention

A unique opportunity for good causes in the UK

Visitors

140,000+

The RHS Chelsea visitor numbers in 2022 will be 140,000.

81%

81% are from households with high disposable income

500,000

The RHS has more than 500,000 members with a high socio-economic profile

Online

5.2 million

During the 2019 Show week the RHS website had 5.2 million page views and 1.5 million unique users

724,000

The RHS has over 724,000 followers across its social media platforms.

72,000

There were 72,000 mentions of #RHSChelsea and related keywords on social media during the 2019 show period

7 million

Influencers with a combined Instagram following of 7 million attended in 2019

Media

8,000

In 2019 RHS Chelsea was featured in nearly 8,000 broadcast, print and online articles

1,000

Over 1,000 press attend the event, from journalists and photographers to producers and bloggers

2.5 million

As the official RHS Chelsea broadcast partner, the BBC features 15 hours of coverage across its day and evening programmes, reaching an average audience of 2.5 million

231 million

In May 2019, the month of the show, printed press had a combined circulation of around 231 million.

Exhibitor benefits

There are a number of benefits that the RHS offer exhibitors.

A single or double page editorial in the RHS Show Guide featuring your logo

Entertain your clients, contacts or sponsors with exhibitor exclusive hospitality packages, including dining, breakfast tours and after hours receptions.

A dedicated page on the RHS website including links to your website

Support from the RHS in-house PR team to promote your presence at the show

RHS Chelsea visitor profile

Based on 2019 visitor interviews 80% of guests planned to visit Show Gardens.

Socio-economics

88% above average income

RHS Chelsea visitors represent households with high disposable incomes. In 2019, 88% of visitors earned above the national average household income, with an average household income of £78,000, while 81% of visitors are classed as ABC1 compared to a national figure of 55%.

Region of residence

London 20%

South East 20%

Rest of uk 33%

Overseas 27%

Chelsea is about trying things you can’t necessarily try in other people’s gardens... It’s about taking a creative risk and stretching yourself.

Charlotte Harris
Garden Designer

Enjoy the process. If you don’t enjoy it, you won’t 
get the most out of it.

Rosie Hardy
Plantswoman & Nursery Owner

Remember that old literary mantra 'show, don’t tell', particularly if you’re telling a story about a charity.

Tom Stuart-Smith
Garden Designer

Our 2022 gardens for good causes

We supported 12 gardens at the RHS Chelsea Flower Show 2022 that celebrate and draw attention to the work of charitable organisations, community interest groups, and educational programmes in the UK.

A Rewilding Britain Landscape

Designed by:
Lulu Urquhart & Adam Hunt
Good Cause

A Textile Garden for Fashion Revolution

Designed by:
Lottie Delamain
Good Cause

Alder Hey Urban Foraging Station

Designed by:
Howard & Hugh Miller
Good Cause

Core Arts Front Garden Revolution

Designed by:
Andy Smith-Williams
Good Cause

Hands Off Mangrove by Grow2Know

Designed by:
Grow2Know
Good Cause

Mind Garden

Designed by:
Andy Sturgeon
Good Cause

Mothers for Mothers Garden

Designed by:
Pollyanna Wilkinson
Good Cause

New Blue Peter Garden: Discover Soil

Designed by:
Juliet Sargeant
Good Cause

RAF Benevolent Fund 'Strongest Link' Garden

Designed by:
John Everiss
Good Cause

RNLI Garden

Designed by:
Chris Beardshaw
Good Cause

St Mungo's Putting Down Roots Garden

Designed by:
Darryl Moore
Good Cause

Wilderness Foundation UK Garden

Designed by:
Charlie Hawkes
Good Cause
View all gardens

Our Assessment Criteria

Project Giving Back predominantly supports UK registered charities and our strategy is aligned with the UK Charities Act 2011. We aim to select a cohort of gardens for good causes each year that broadly represents the different charitable purposes.

Read more here

Journal

News

A first look at gardens supported by Project Giving Back in 2022

Project Giving Back will support 12 gardens for good causes at the RHS Chelsea Flower Show in May 2022. Today we can reveal seven of those gardens, with more to be announced later in January. All gardens supported by Project Giving Back will be unveiled to show visitors and viewers before being relocated to their permanent homes across the UK in summer 2022.

Inspiration

What we loved about the RHS Chelsea Flower Show in 2021

For the first time in the show’s 108-year history, the RHS Chelsea Flower Show was held in autumn this year. The sun shone all week and the whole experience was one of relaxed, late summer contentment. We popped along to discover more about how the greatest flower show on Earth offers an unparalleled platform for good causes to tell the world about their work.

Interview

Meet the team: Introducing Hattie Ghaui, PGB Project Director

We’re thrilled to welcome Hattie Ghaui to the Project Giving Back team. She joins as Project Director and will oversee all funding applications from good causes, designers, nurseries and other interested parties.

News

Project Giving Back announced

We're so pleased to be able to announce a new and unique organisation that will provide funding for gardens inspired by UK charities and not-for-profit organisations at the RHS Chelsea Flower Show in 2022, 2023 and 2024.

News

Funding applications for 2024 gardens to open

From 1 - 23 September 2022, we will be inviting expressions of interest for garden funding at RHS Chelsea Flower Show 2024.

Interview

Looking back on RHS Chelsea Flower Show 2022

RHS Chelsea 2022 was a vintage year and Project Giving Back is proud to have played its part. Hattie Ghaui, CEO of Project Giving Back, reflects on the charity's first RHS Chelsea Flower Show, celebrates some of the incredible success stories, and looks ahead to the next milestone in the charity's Chelsea journey.

News

Charity status and new CEO confirmed

Hattie Ghaui has been appointed CEO of Project Giving Back, which is now a registered charity.

Interview

The road to Chelsea - what goes into creating a show garden

Once our charities and garden designers have had their design accepted by the RHS, then it’s all systems go. There is a huge amount of organisation involved in creating a show garden at RHS Chelsea Flower Show. As former RHS Chelsea Flower Show Manager and RHS Head of Shows Development, our advisory panel member Alexandra Denman is perfectly placed to provide insight into the many things that go into bringing together a successful show garden.

View All